Server rentals :: NFOservers.com

Can someone explain to me how a battlefield 4 server looks populated in the Battlelog browser but when you look at the "View full server page" it's empty? How is the browser fooled into being populated?

I just purchased a server for BF4 and I'm going through the settings. I've tested the setting but when you get killed (on the kill screen) you cannot chat or see the mini map. Its there a setting to change this? I've been on servers where you die but can still see that action going on around you..