I've recently started up a community with a friend, where we're really looking forward for BF3 while we run a BC2 server. This community will be managed as a clan where we will be inviting active players to play with us the game a strategically yet not professionally.
I've setup a 32 slots BC2 server and tried about every configuration and what not to see what people are mostly up to. The day that EA servers went down almost all night, as soon as they came back up, I joined my server with a friend and the server immediately got filled up for all the night and day, and then it went back to empty and haven't been able to fill it up anymore.
What would you suggest me in order to get the server active? I've been seeding it myself for over one month now. I won't lose hope or let it go, but I'd like to find a way to make it be worthwhile and enjoyable. I'm also going to be setting up a server for BF3 as soon as it comes out.
By the way our new community is http://gunero.com and the server stats are:

Please be nice.